BA (Hons) in Business Management & Marketing

This program explores the business of marketing in the digital age. It provides students with a solid foundation in business management alongside specialized marketing skills, focusing on how organizations create and communicate value to their customers. The degree is designed to develop students´ understanding of the conceptual and creative aspects of marketing within a global context.

Academic requirements:

One certified copy of high school diploma and transcripts; or equivalent
Proof of English level:

Minimum IELTS score of 6.0 with a minimum of 5.5 in each component; native speaker of English or equivalent.

This program is directed at high school graduates and individuals who wish to pursue a career in the dynamic field of marketing. It is suitable for students who possess a blend of analytical and creative interests and are eager to understand how businesses connect with their audiences. The course is ideal for international students looking for a global perspective on business management.

The primary objective of the BA (Hons) in Business Management (Marketing) is to equip students with a comprehensive understanding of marketing theories and their practical application in the modern business world. Students will learn to analyze consumer behavior, conduct market research, and develop effective marketing strategies. The program aims to foster critical thinking and creative problem-solving skills, enabling graduates to manage brands, execute digital marketing campaigns, and navigate the complexities of international markets. Additionally, the course seeks to develop students´ communication and leadership abilities, preparing them to contribute effectively to organizational success and adapt to the rapidly changing marketing landscape.

The curriculum is structured over three years (six semesters) and includes a blend of core business modules and specialized marketing subjects. Key areas of study include: Business Context, Marketing Essentials, Management Accounting, Principles of Management, Consumer Behavior, Digital Marketing, Integrated Marketing Communications, Market Research, Brand Management, Global Marketing, Strategic Management, and a final year Dissertation or Project. The program combines theoretical lectures with practical case studies and interactive workshops to ensure students gain hands-on experience in the field of marketing management.

Graduates of this program can pursue diverse career opportunities, including: Marketing Manager, Brand Manager, Digital Marketing Specialist, Market Research Analyst, Advertising Executive, Public Relations Officer, Social Media Manager, Product Manager, and Sales Manager. The skills acquired are applicable across various sectors, from multinational corporations to startups and NGOs.