BA (Hons) in Digital Communication - Comunicación Digital

The BA (Hons) in Digital Communication program at EU Business School Barcelona is a comprehensive six-semester course. It provides students with a broad overview of the digital media landscape, focusing on the strategic and creative aspects of communication in a global business environment, preparing them for the challenges of the rapidly evolving digital industry.

Academic requirements:

One certified copy of high school diploma and transcripts; or equivalent
Proof of English level:

TOEFL score 79/4 (as of Jan 2026) (internet-based), 211 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; minimum PTE-A of 59; native speaker of English or equivalent.

This program is designed for ambitious students and aspiring professionals who wish to pursue a career in the dynamic field of digital communication. It is ideal for creative individuals, tech-savvy thinkers, and those interested in how digital media shapes business and society. It attracts international students seeking a global perspective and practical skills in a business context.

The main objective of this program is to equip students with the necessary skills to navigate and lead in the digital communication sector. Students will learn to: Analyze and understand the impact of digital media on society and business; Develop effective communication strategies across various platforms; Master digital tools for marketing, public relations, and content creation; Foster critical thinking and creative problem-solving skills in a professional context; Understand the ethical and legal implications of digital media; and Gain a global perspective on communication trends. The program aims to bridge the gap between traditional communication theories and modern digital practices, ensuring graduates are ready for the professional world.

The curriculum covers essential areas over six semesters. Key modules include: Introduction to Business, Business Economics, Communication Skills, Media & Society, Digital Literacy, Marketing, Digital Media, Social Media, Public Relations, Visual Communication, Digital Marketing, Content Strategy, Web Design, Data Analytics, Media Law, Crisis Communication, Digital Storytelling, Advertising, Research Methods, Strategic Management, Entrepreneurship, Innovation, Leadership, and a Final Project or Internship. This structured approach ensures a deep understanding of both the business and creative sides of digital communication.

Graduates can pursue diverse career paths such as: Digital Marketing Manager, Social Media Specialist, Public Relations Consultant, Content Strategist, Media Planner, Communications Officer, Advertising Executive, Digital Analyst, SEO/SEM Specialist, Brand Manager, and Corporate Communication Director. The program´s business focus also prepares students for entrepreneurial ventures.