Bachelor in Business and Management (Marketing)- Grado en Negocios y Dirección

Marketing is a vital tool in today’s highly competitive business environment. On this pathway, you’ll gain an understanding of various marketing functions and examine concepts, principles and activities in strategic and digital marketing.  

104 - 120 UCAS tariff points including a minimum of 2 A-levels or equivalent. BTEC Extended Diploma: DMM. Foundation Year: 48-72 UCAS tariff points.

International entry requirements:
If English is not your first language you´ll need IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.

Analyse marketing activities and develop marketing plans for a range of domestic and international settings
Opportunities to study abroad at one of our international partner institutions
Study a diverse subject that provides a stepping-stone to work in any industry, anywhere in the world
Complete an optional 30-week placement, giving you invaluable opportunities to gain industry experience and build a professional network
Study at a university with over 35 years’ teaching experience in this area, excellent industry connections and an international reputation
Gain professional Chartered Institute of Marketing qualifications alongside your degree, highly sought-after by employers
You´ll be career-ready with 89% of our graduates in employment or further studies, fifteen months after graduating.

Foundation year

Core units
Fundamentals of Business & Management
Academic & Professional Practice
Fusion Business Project

Year 1
Core units:
Developing Management Competencies
Global Business Environment
Introduction to Accounting
Organisational Behaviour & Responsible Management
Business Simulation
Fundamentals of Marketing

Year 2
Core units:
Recruiting, Selecting & Retaining Talent
Strategic Management
Consumer Behaviour & Contemporary Issues
Digital Marketing Fundamentals

Option units (choose two):
Supply Chain Management
Fundamentals of HRM
Globally Responsible Business Practice

Placement year
The course includes an optional 30-week (minimum) placement between your second and final year, providing a valuable opportunity to develop your vocational skills and understanding of the workplace.

We are proud that our students have played their part in the success of top firms including JP Morgan, IBM, PricewaterhouseCoopers and Motorola.

Final year
Core units:
Research in Business & Management
Organisational Leadership
Global Strategic Marketing

Core units (choose one):
Research Project
Reflective Practitioner Project
Consultancy Project
Hacking for Sustainability Project

Option units (choose one):
Digital Marketing
Buying & Merchandising
Fashion Business

These are highly sought after skills across a range of roles. Marketing-related positions you could move into after graduating include:

Account Executive
Advertising Planner
Business Development Executive
Customer Relationship Manager
Campaign Manager
Digital Marketing Executive
Internal Communications Officer
Sales and Marketing Graduate
Marketing Executive.