Bachelor in Digital Communication - Grado en Comunicación Digital

As the digital world evolves and stakeholders develop into active opinion leaders, communication and public relations professionals are becoming increasingly vital to organizations and society as a whole. These professionals are key to establishing and maintaining positive relations with an organization’s target audience. This program provides students with the communication skills and digital techniques they need to excel in this fast-evolving discipline

The EU Barcelona bachelor’s programs are seven-semester, three-year programs (240 ECTS) with start dates in October, February, June and August. Students may choose to fast track their degree and graduate earlier by taking summer semesters.

If you wish to learn more about the structure and courses undertaken in the BA- Bachelor of Arts in Communication & Public Relations at EU Business School, please click on the program tab above.

During the first four semesters of your studies in Barcelona you can choose to transfer to one of our other campuses in Geneva, Montreux, Munich or online.

1 certified copy of high school diploma and transcripts; or equivalent.

Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.

YEAR 1
Business Management
Managing People & Organizations
Marketing & UX
Impactful Communication
Finance & Accounting
Innovative Technology in Business
Project Management
Applied Data Analytics
Economics & Enterprise
Responsible Management
Digital Branding, Advertising & Media Channels
Creativity & Design Thinking
Logistics & Operations
Digital Business
Financial Reporting & Analysis
Entrepreneurship & Business Development
Innovations in Digital Communication
Interpersonal Communication in Global Contexts

YEAR 2
Strategies in A Disruptive World
Marketing in Action
Business Research Methods
Strategic Public Engagement and Communication
Communicating Value with Branding
Targeted Digital Media Campaigns
Creative Business Cases
Transformational Change Management
Innovation in Business
Digital Graphic Design & Management
Content Creation in the Digital Era
Ethics & Legislation for Digital Communication

YEAR 3
Global Business & Strategy
The Business Consultancy Project Part I
Marketing Across Cultures
Developing Leadership & Management
The Business Consultancy Project Part II
International Entrepreneurship

GRADUATION
Business Immersion Week
Dissertation Seminars
Final Cases: Business/Specialization
Dissertation

DIPLOMA OF ADVANCED STUDIES
Business Consulting & Project Management
Entrepreneurial Leadership
Professional Soft Skills
Protocol in a Connected World
Negotiation & Lobbying
Media Planning

Information Management
Media Relations
Employee Communications
Web-Based Communications