This multi-accredited course provides the knowledge and skillset needed to create and manage diverse events from product launches to mega-events like the Olympic Games.
104 - 120 UCAS tariff points including a minimum of 2 A-levels or equivalent. BTEC Extended Diploma: DMM. Foundation year: 48-72 UCAS tariff points.
International entry requirements:
For September 2022 and September 2023 entry: If English is not your first language, you will need IELTS (Academic) 6.0 with minimum 5.5 in each component or equivalent.
Learn from academic specialists who are actively involved in research that informs the future of the industry
Benefit from visits to local and regional event venues, as well as studying real-life case studies and hearing from industry guest lecturers
Gain an expert understanding of event marketing, financial reporting, project planning, event bidding and consumer behaviours
Study abroad at one of our many partner institutions across the world
Build your network of professional contacts, enhance your CV and employability during the 30-week work placement
Foundation year
Core Units:
Fundamentals of Business & Management
Academic & Professional Practice
Fusion Business Project
Year 1
Core units
Event Business
Economics for Events Professionals
Event & Experiential Marketing
Event Design
Creativity & Innovation
Critical Studies in Events
Year 2
Core units
Consumer Psychology for Events
Professional Development & Workplace Dynamics
Financial Appraisal for Business
Live Event Development & Delivery
Sustainable Project Management
Digital Marketing Communications
Placement year
You’ll complete a (minimum) 30-week supervised work placement in the UK or overseas which gives you the opportunity to turn theory into practice in a business environment.
Final year
Core units
Strategy & Leadership
Final Year Project
Option units (choose three)
Financial Management
Small Business Management
Future of Events & Technology
Community, Events Sports & the Third Sector
Event Engagement
Food, Culture & Travel
Managing Crises & Disasters
Digital Marketing
Visitor Attractions Management
Applied Sport Marketing
International Event Management
Fashion Business
Sport Tourism
Tourism & Hospitality Design
Account Executive
Business Development Manager
Conference and Events Manager
Digital Marketing Executive
Events Consultant
Events Manager
Events and Marketing Assistant
HR assistant
Venue Marketing Co-ordinator
Wedding Planner or Sponsorship
Project Manager.