Bachelor in Marketing Communications for Social Change - Grado en Comunicación y Marketing Social

Want to change the world? Learn to use marketing communication strategies for positive societal change. Understand the impact of consumption and explore the purpose of organisations and brands and their role in society.

UCAS 104 - 120 tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. Foundation year: 48-72 UCAS tariff points.

If English is not your first language you´ll need IELTS (Academic) 6.5 with a minimum of 6.0 in each component of writing, speaking, listening and reading, or equivalent.

Explore how marketing communications can drive social change promoting wellbeing, ethical practices and sustainability for the benefit of businesses, people and the planet
Develop a critical understanding of integrated marketing communications that will enable you to adapt to a variety of roles in the industry
Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year
Co-create academic and professional research with staff including consultancy projects for industry clients
Tailor your dgree to suit you with the opportunity to move across our Marketing Communications courses at the end of your first year and select from a range of option units in your final year
Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV

FOUNDATION YEAR OPTION
Academic & Professional Practice
Collaborative Communication Project
Media & Current Debates
Media Work

YEAR 1
Principles of Marketing Communications
Academic & Professional Skills
Contemporary Debates in Marketing Communications
Digital Essentials
Research in Action 1
Integrated Marketing Communications

YEAR 2
Consumption, Society & Wellbeing
Sustainability & Ethics in Practice
Research in Action 2
Content Creation
Brands & Digital Branding
Media Planning

PLACEMENT YEAR
The inclusion of a 30-week placement (minimum) is a key feature in helping you to develop your abilities and understanding of marketing communications in the work environment. It also provides a platform for successful entry into the profession following graduation.

FINAL YEAR

Consumer Insights & Thought Leadership: You will gain a critical appreciation of state of the art thinking within consumer culture studies, and create industry relevant thought leadership based on consumer insight generating practices that are underpinned by related academic thinking and industry best practice.

Your Professional Identity: This unit will assist you in your quest to gain meaningful graduate employment and to develop rewarding and purpose-led careers. You will reflect on your learning and placement experience whilst at university to inform the development of a professional identity, driven by a clear sense of purpose and aligned with your personal and career aspirations.

Dissertation: The dissertation offers you the opportunity to become an expert on a topic of particular interest, and to develop a study that connects your learning with real-world observations.

Options units (choose two)
Behavioural Psychology
Brand Meaning
Corporate Sponsorship
Race, Media & Inequality
Persuasion & Influence
Relationship Marketing
Social Media Management
Applied Creativity

Marketing Manager
Media Executive
Media Planner
Marketing Executive
Press Assistant
Events Manager
Business and public service associate professionals
Media professionals
Managers, directors and senior officials