Bachelor in Marketing Communications with Digital Strategy- Grado en Marketing, Comunicación y Estrategia Digital

In an ever-evolving digital landscape, there´s a continuous demand for imaginative and inventive marketing professionals. Delve into pioneering media techniques and develop the expertise to enhance brand visibility and product recognition.

104 - 120 UCAS tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. Foundation year: 48-72 UCAS tariff points.

If English is not your first language you´ll need IELTS (Academic) 6.5 with a minimum of 6.0 in all components of writing, speaking, listening and reading, or equivalent.

Gain insight into various applications, tools, strategies, and techniques essential to building a professional portfolio that you can show to future employers.
Develop specialist skills to stay at the cutting edge of social marketing, content creation, and digital analytics. Create multi-media content including videos, podcasts, infographics, and social media posts using a comprehensive range of industry relevant software.
Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year
Benefit from our classes with industry guest speakers from prestigious companies such as Edelman, Google, Adam and Eve, Creative Orchestra, DCM, Thinkbox, Channel 4 and Bright Blue Day
Co-create academic and professional research with staff including consultancy projects for industry clients
Tailor your degree to suit you with the opportunity to move across our Marketing Communications courses at the end of your first year and select from a range of option units in your final year
Tackle real-world industry projects during the course and have the opportunity to apply the skills you´ve acquired during your placement, collaborating with our extensive network of employers worldwide.

Foundation year
Academic & Professional Practice
Collaborative Communication Project
Media & Current Debates
Media Work

Year 1
Core units
Principles of Marketing and Marketing Communications
Academic and Professional Practices for Marketing Communications
Contemporary Debates in Marketing Communications
Digital Essentials
Consumer and Stakeholder Principles
Integrated Marketing Communications

Year 2
Core units
Digital Consumers
Digital Media Practices
Media Planning
Content Creation
Research Principles and Practice
Brands and Branding

Placement year
The inclusion of a 30-week placement (minimum) is a key feature in helping you to develop your abilities and understanding of advertising in the work environment. It also provides a platform for successful entry into the profession following graduation.

Final year
Core units
Digital Data Insights
Digital Futures
Dissertation

Options units (choose two)
Behavioural Economics
Brand Meaning
Consumer Insights
Corporate Communications
Influencer Marketing
Race, Media and Inequality
Persuasion and Influence
Promotion, Power and Democracy
Relationship Marketing
Social and Intercultural Communication
Social Media Management

Digital planner
Social media lead
Digital content manger
SEO account manager