Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will cover topics such as structuring public relations campaigns, media strategy and organizational communication and ethics.
The EU Barcelona bachelor’s programs are seven-semester, three-year programs (240 ECTS). Students may choose to fast track their degree to graduate earlier by taking summer semesters. With start dates in October, February, June and August, by studying the Bachelor of Arts in International Relations, students will learn to recognize, analyze and evaluate the role of major players, structures, and processes in international relations and business.
If you wish to learn more about the structure and courses undertaken in the BA - Bachelor of Arts in International Relations, please click on the program tab above.
1 certified copy of high school diploma and transcripts; or equivalent.
Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.
YEAR 1
Foundations of Business Management
Marketing Management
Writtten Communication Skills
Accounting I
Microeconomics
Elementary Calculus
IT Software for Business
Environmental Sustainability
Crafting Your Future: Your Time at EU
Ethics in Business
Oral Communication Skills
Accounting II
Macroeconomics
Business Law
Mathematics of Finance
Applied Management Statistics
Advertising, Media & Branding
Crafting Your Future: Your Time at EU
Strategic Marketing
Business Finance I
Human Resource Management
Production Management
Entrepreneurship & New Venture Creation
Management of Information Systems
Digital Business
Cross-Cultural Business Issues
International Relations
Crafting Your Future: Your Time at EU
Research Methods I
YEAR 2
Global Economics
Business Finance II
Social Media Marketing
Financial Markets
Consumer Behavior
Sales & Purchasing Management
Political Science
International Organizations
Diplomacy & Foreign Policy
Crafting Your Future: Your Time at EU
Research Methods I
Global Business
Financial Statement Analysis
Negotiation
Small Business Management
Corporate Finance
Industrial Marketing
Global Economic Geography
Theories of International Relations
Conflict Management
Crafting Your Future: Your Time at EU
YEAR 3
The Business Consultancy Project Part
Global Business and Strategy
Marketing Across Cultures
The Business Consultancy Project Part II
Developing Leadership & Management
International Entrepreneurship
To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:
Research Methods
Dissertation Seminar
Final Case: Marketing
Final Case: International Relations
Dissertation
Diploma of Advanced Studies (Optional)
Strategic Management
Budgeting and Control
Organizational Communication
Cases in Marketing
Cases in International Relations
Social, Company & State Protocol
Development Studies
International Law
International Peace & Security
Crafting Your Future: Your Time at EU
Diplomacy and Foreign Policy
Public, Civil Service and Local Governments
Journalism, Radio and Television
Non-Profit or Private Sectors