Bachelor of Arts in Leisure & Tourism Management - Grado en Dirección de Turismo y Ocio

Tourism is the fastest growing industry in the business world. This program provides students with a solid foundation in the theory and practice of tourism management. Students gain an in-depth and practical understanding of marketing, product development, event management and sustainability, as it applies to this fast-paced and growing industry. Case studies allow students to apply their specialized knowledge to real-world scenarios.

The EU Barcelona bachelor’s programs are seven-semester, three-year programs (240 ECTS) with start dates in October, February, June and August. Students may choose to fast track their degree and graduate earlier by taking summer semesters.

If you wish to learn more about the structure and courses undertaken in the BA - Bachelor of Arts in Leisure & Tourism Management, please click on the program tab above.

During the first four semesters of your studies in Barcelona you can choose to transfer to one of our other campuses in Geneva, Montreux, Munich or online.

1 certified copy of high school diploma and transcripts; or equivalent.

Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.

YEAR 1
Foundations of Business Management
Marketing Management
Writtten Communication Skills
Accounting I
Microeconomics
Elementary Calculus
IT Software for Business
Environmental Sustainability
Crafting Your Future: Your Time at EU
Ethics in Business
Oral Communication Skills
Accounting II
Macroeconomics
Business Law
Mathematics of Finance
Applied Management Statistics
Advertising, Media & Branding
Crafting Your Future: Your Time at EU
Strategic Marketing
Business Finance I
Human Resource Management
Production Management
Entrepreneurship & New Venture Creation
Management of Information Systems
Digital Business
Cross-Cultural Business Issues
The Business of Tourism
Crafting Your Future: Your Time at EU
Research Methods I

YEAR 2
Global Economics
Business Finance II
Social Media Marketing
Financial Markets
Consumer Behavior
Sales & Purchasing Management
Service Management
Event & Conference Management
Cultural Heritage
Crafting Your Future: Your Time at EU
Research Methods I
Global Business
Financial Statement Analysis
Negotiation
Small Business Management
Corporate Finance
Industrial Marketing
Tourism Marketing
Sustainable Tourism: Policies & Ethics
Hospitality Management
Crafting Your Future: Your Time at EU

YEAR 3
The Business Consultancy Project Part
Global Business and Strategy
Marketing Across Cultures
The Business Consultancy Project Part II
Developing Leadership & Management
International Entrepreneurship

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:

Research Methods
Dissertation Seminar
Final Case: Marketing
Final Case: Leisure & Tourism Management
Dissertation

Diploma of Advanced Studies (Optional)
Strategic Management
Budgeting and Control
Organizational Communication
Cases in Marketing
Cases in Tourism
International Operations Management
Financial Management in Tourism
Quality Management
Leisure & Recreational Management
Crafting Your Future: Your Time at EU

Event Organization
Hotel Management
Customer Service Management
Travel Agency Management