Bachelor´s Degree in Marketing

With a Bachelor’s Degree in Marketing, you will acquire the knowledge and skills necessary to design strategies, understand consumer behavior, conduct market research, and develop solid plans.

You will learn to analyze key data and metrics to inform your decisions, defending your ideas with arguments based on information.

Your future in marketing starts here.

If you are a creative, dynamic, and sociable person, eager to work in a team and learn constantly, if you are open to exploring new ideas, adapt easily to change, and have a flexible mindset to face various challenges in the business world, this degree could be a great opportunity for you.

Study the Marketing Degree at ESIC University, the home of marketing for 60 years.

COURSE 1
Marketing Fundamentals
Communication and Persuasion Skills
Corporations Fundamentals
Corporate Sociology
Economic and Marketing History
Quantitative Methods Applied
Business Technology Tools
Market Research I
Critical Thinking
Economic Fundamentals


COURSE 2
Commercial Negotiation Techniques
Psychology Applied to Marketing
Market Research II
Legal Framework
Economic-Financial Analysis
Customer Relationship Management (CRM)
Branding
Consumer Behavior
Product Strategy
Automation and Marketing Information Systems
Social Media and Influencer Marketing
E-Commerce

COURSE 3
Sales Management
Marketing B2B
Digital Marketing Strategies
Strategic Marketing
Martech Ecosystem
Business Intelligence and Analysis
CSR
Communication Management
Distribution Strategy
Pricing Strategy
Strategic Management
Consumer Experience and Value Proposition Design

COURSE 4
Marketing Plan
Academic Recognition of Credits
Elective 1
Elective 2
Elective 3
Elective 4
External Academic Internships
End of Degree Project

Elective 1º semester
Entrepreneurial Ecosystem
Operation Management for Entrepreneurs
Finances for Entrepreneurs
Entrepreneurial Marketing and Growth Hacking

Elective 2º semester
International Marketing and Global Trade
Geopolitics and International Policy
Cultural Studies
Global Logistics

Elective 3º semester
Data Visualization and Analysis
Management of Data-Driven Projects
Conversational IA (NLP) and Chatbots
Generativa AI and Machine Learning

Elective 4º semester
Event Marketing and Experiences
Stakeholder Management
Sponsorship and Partnership Strategy
Brand Reputation Management

Our Marketing Degree provides you with the skills and knowledge necessary to work in various sectors, such as advertising, public relations, market research, brand management, and sales, among others.

MANAGEMENT SKILLS
Evolve at the pace of market disruption in areas such as leadership, communication, innovation, digital transformation, and critical thinking, always within an ethical framework.

MARKETING PLAN
Ability to develop an annual marketing plan by establishing measurable objectives, strategies, and action plans with KPIs.

DIGITAL PROJECTS
Practical mastery of the main digital marketing tools: SEO, SEM, web, social media, e-commerce, and Big Data.

CONNECTING RESULTS
Connecting financial results with marketing investments based on real cases, making decisions that directly impact the business.