Bachelor´s Degree in Marketing

ESIC offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`

Complement your official degree with one of these two specialization diplomas:

Professional Skills
Digital Tools and Multimedia

Interested in the global visión of the company.
Business management, financial management, comercial and people management.
Logical-analytical capacity.
Incorporation of the digital economy in business processes.

First year

First semester
Marketing and Interpersonnal Communication Techniques
Introduction to Corporations
Mathematics Applied to Marketing
Economic and Marketing History
Corporate Sociology

Second semester
Introduction to Marketing
Computer Science Applied to Marketing
Applied Statistics to Marketing
Civil Law
History of the Commercial Culture and Society
BE Basic Training   COM Compulsory Course

Second year

First semester
Economics I : Microeconomics
Economic - Financial Analysis in Marketing I
Psychology Applied to Marketing
Strategic Management
Mercantile Law: Legal Regulation of the Market

Second semester
Strategic Marketing
Responsibility and Corporate Social Marketing
Economics II: Macroeconomics
Economic-Financial Analysis in Marketing II
Decission-Marking Methods Applied to Marketing
Labour and Social Security Law

Annual
Chinesse

Third year

First semester
Communication Policy and Digital Advertising
Consumer Behavior
Product Policy
Sales Management
Market Research I
Industrial and Services Marketing

Second semester
Distribution Policy and Ecommerce
Price and Cost Policy and Ecommerce
Market Research II
Commercial Negotiation Techniques
Relational, Direct, and Interactive Marketing
Applied Information Systems and Data Driven Marketing
COM Compulsory Course

Fourth year

First semester
Marketing Plan
Elective 1
Elective 2
Elective 3
Elective 4

Annual
External Practies
End of Degree Project

Electives BDM
Sales Analysis and Forecast
International Economic Analysis
Electoral Legislation, Communication and State of Law
Human Resources Management
International Economic Legislation
Global Marketing and International Trade
Industry-Specific Marketing
Marketing and Communication Management
Internal Marketing
Political Marketing


Diploma in Professional Skills

First year
First semester
Chinesse I
Second semester
Chinesse II


Second year
First semester
Chinesse III
Second semester
Multimedia Software
Antrophology


Third year
First semester
Creation of Digital Spaces
Critical Thinking
Second semester
Christian Social Thought
Creative Mindsett


Fourth year
First semester
Mindlab
Business Ethics
Second semester
Leadership
Digital Footprint

Diploma in Digital Tools and Multimedia

First year

First semester
Project Planning: Ms Project
Digital Image Editing: Photoshop
Second semester
Vectorial Design and Computer Graphics: Illustrator
Audiovisual Narrative & Video Editing: Premiere
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

Second year
First semester
Motion Graphics & 3D: After Effects
Information Architecture & UX: Invision, XD, Optimize 360

Second semester
Creating Webpages: WordPress
Christian Social Thought
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

Third year
First semester
SEO, SEM y ASO: Google Tools, Semrush, Sistrix
e-Commerce: Prstashop, Magento

Second semester
SEO Audits: Screamming Frog, SEO meta in one click
Anthropology
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

Fourth year

Second semester
Data Visualization for BSS Intelligence: PowerBi, Tableau
Customer Management & Community Management: SalesForce
Business Ethic
Final Project

Marketing Manager
Sales Manager
International Business Manager
Market Analyst
Brand Manager
Business Intelligence Manager
Customer Relationship Analyst
Account Manager
Product Manager
Trade Marketing Manager

Reative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area