Doble Grado en Fashion Marketing

The Double Bachelor Degree in Fashion Marketing is a four-year international program jointly delivered by ESIC University (Madrid, Spain) and the prestigious Istituto Marangoni (Milano, Italy).

Students will receive a Bachelor´s Degree in Marketing from ESIC Universidad, issued by the Spanish Ministry of Education. And from Istituto Marangoni the Diploma Accademico di Primo Livello (Level 06) in Fashion Management and Brand Strategies issued by AFAM / Ministry of University and Research.

Its purpose is to train future professionals capable of navigating the global fashion and luxury industry, combining marketing knowledge with cultural insight, creativity, and strategic management.

The programme includes a one-week curricular international stay at Istituto Marangoni in Paris, where you will immerse yourself in a specialised course in Fashion Luxury Management in an international environment.

This programme is designed for students who

Want to develop an international career in fashion and luxury

Possess creative sensitivity and strategic

Are interested in brands, trends, aesthetics and visual culture

Aspire to lead fashion projects in marketing, communication or management

Seek educational experiences abroad

YEAR 1
Marketing and Interpersonal Communication Techniques
Introduction to Corporations
Mathematics applied to Marketing
Economic and Marketing History
Corporate Sociology
Trend Movement (microcredentials), delivered by IM
Introduction to Fashion: Different Approach (microcredentials), delivered by ESIC
Civil Law
Applied Statistics to Marketing
History Of The Commercial Culture
Computer Science applied to Marketing
Introduction To Marketing
Fashion Culture & System | Experiential Week in Milano (microcredentials), delivered by IM
Contemporary Fashion & Luxury Brands (microcredentials), delivered by ESIC

YEAR 2
Modern Language
Economic-Financial Analysis in Marketing I
Mercantile Law: Legal Regulations of the Market
Economics I: Microeconomics
Strategic Management
Psychology Applied to Marketing
Fashion Psychology | Experiential Week in Milano (microcredentials), delivered by IM
The Visual Language of Fashion (microcredentials), delivered by ESIC
Economic - Financial Analysis in Marketing II
Labour And Social Security Law
Economics II: Macroeconomics
Decision Making Method Applied To Marketing
Strategic Marketing
Responsibility and Corporate Social Marketing
History of Fashion (microcredentials), delivered by IM
Fashion System Economy (microcredentials), delivered by ESIC

Online
Collection (microcredentials), async online self-learning
Merchandising & Fashion Product (microcredentials), async online self-learning
Fabrics and Materials (microcredentials), async online self-learning

YEAR 3
Communication Technologies
Fashion Trend Forecasting
Fashion Business Organization
Design Methods
Fashion Marketing
Integrated Product Design
Mathematics for Design
Brand Communication
Free Study Activities
Image Semiotics

YEAR 4
Image Semiotics
Product Design
Design Management
Process Innovation
Corporate Communication
Product Engineering
Internship
Dissertation

Fashion Marketing Specialist
Brand Manager
Product Manager
Fashion Buyer & Merchandiser
PR & Events Coordinator
Retail Specialist
Luxury Brand Consultant
Communication & Digital Strategy
Content & Visual Fashion Strategist
Marketing Manager
E-Commerce, Retail, Wholesale Manager
Operations Manager
Digital Transformation Manager
Business Analyst