Post-Secondary Program Advertising & Marketing Communications Management - Programa de Gestión de Publicidad y Comunicaciones de Marketing

Centennial College’s Advertising and Marketing Communications Management program is all about tapping into your creative talent and strategic thinking, and using business savvy to generate new and exciting ideas. If you don’t watch the Super Bowl for football, this program is for you.

Facilitated over three years, the School of Communications, Media and Design program begins by offering a foundation covering all aspects of advertising, that will prepare you for the final year of study during which you will specialize in account management, digital creative or media buying and planning. Additionally, this offering is the only Greater Toronto Area college program with a 14-week internship.

Grade 12 English C or U, or equivalent (minimum grade required)

Eligibility
Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older)

Learn the entire advertising process, including: creative development, research, developing strategies, campaign planning, production, media planning and buying;
Learn to produce content within the range of advertising genres;
Gain the ability to tell clients’ stories with persuasive advertising;
Plan and develop campaigns on multiple platforms;
Develop your instincts and strategic abilities while meeting deadlines in a professional and creative environment;
Be led by a team of seasoned advertising instructors who possess vast experience in the industry;
Complete your training with an industry field placement, during which you will acquire experience in the day-to-day activities of the advertising world.

Start Date:Fall

Semester 1
Introduction to Agency Advertising
Foundations in Marketing
Advertising Campaign Presentation
Presentation and Collaboration Techniques
Consumer Behaviour in Practice
Tools and Processes for Communicators
College Communications 2

Semester 2
Integrated Marketing
Creative Concept Development
Introduction to Digital Design
Account Management
College Communications 3
General Education Elective

Semester 3
Copywriting 1
Advertising Media Selection
Advertising Design & Production
Business Communications
Advertising Issues
Global Citizenship: From Social Analysis to Social Action

Semester 4
Interactive Media & Print Production
Campaign Planning
Broadcast & Digital Content Production
Broadcast & Digital Content Production
Broadcast & Digital Content Production
General Education Elective
Academic Option
Digital & Social Media Creative
Digital Communications Planning


Semester 5
Professional Practice
Storyworks
Account Service Stream
Advertising Campaign Management
Professional Practice
Strategic Planning
Digital Production Management
Digital Measurement & Analytics
Negotiation and Persuasion
Digital Creative Stream
Copywriting II
Advanced Design & Portfolio Development
Digital Production Management
Creative Strategy Application
Advanced Digital Print Production
Digital Specialist Elective (Choose Two)
Social Media Marketing
Activations and Brand Management
Mobile Marketing
Media Stream
Advertising Campaign Management
Digital Media Planning
Digital Measurement & Analytics
Advanced Media & Broadcast Buying
Negotiation and Persuasion


Semester 6
Field Placement

Account manager
Media buyer and planner
Marketer
Digital/mobile professional
Creative developer
Producer
Direct marketer
Promoter
Event marketer