Post Secondary Program Business Administration - Marketing (Optional CO-OP) Programa en Dirección de Empresas - Marketing

The Business Administration – Marketing program, facilitated by the School of Business, will turn you into a skilled marketing professional who manages the link between an organization and its customer using social media, customer knowledge and business strategy.

During three years of study, you will spend three semesters covering broad-based business topics before receiving specific marketing training. Among the covered marketing topics will be:

Marketing research;
Marketing communications (which includes advertising and promotion);
Interactive marketing (which includes direct marketing, e-marketing and customer relationship management);
Brand planning.
In addition to classroom theory led by experienced faculty members, the Business Administration – Marketing program will make use of hands-on learning. You will explore the various areas of marketing through case studies, guest lectures, presentations, projects, and computer simulations and technologies.

Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older)

English Grade 12 C or U, or equivalent (minimum grade required) or take the Centennial College English Skills Assessment for Admission

Mathematics Grade 11 or 12 C, M or U, or equivalent (minimum grade required) or take a Centennial College Math Skills Assessment for Admission

Start Date:Fall, Winter, Summer

Semester 1
Financial Accounting Concepts
Fundamental of Business
College Communication 1
Applied Business Software 1
Mathematics of Finance I - E
Principles of Marketing

Semester 2
College Communication 2
Applied Business Software 2
Global Citizenship: From Social Analysis to Social Action
Human Resources Management
Mathematics of Finance II
Marketing Communications

Semester 3
Business Culture and Collaborative Practices
Principles of Microeconomics
General Education Elective
International Business Concepts
Retailing
Professional Selling

Semester 4
Principles of Macroeconomics
General Education Elective
Organizational Behaviour
Practical Applications in Marketing
Marketing Research
Digital Marketing

Semester 5
Business Ethics
Professional Business Elective
Brand Management
B2B Marketing & Channel Management
International Marketing
Introduction to Supply Chain and Business Operations

Semester 6
Careers
Professional Business Elective
Creating and Managing Innovation
Marketing Analysis
Consumer Analysis
Strategic Marketing Planning

Marketing coordinator
Account manager
Marketing analyst
Promotions coordinator
Sales representative
Assistant brand manager
Public relations assistant
Advertising coordinator
Blogger
E-marketer
Social media coordinator
Search engine optimization specialist