Post-Secondary Program Business - Marketing. Programa de Dirección Marketing

Our Business – Marketing program prepares you to be the essential link between an organization and its customer base. You start this certificate program by learning business basics such as accounting, organizational behaviour, business software, customer service and international business. These topics create a solid foundation for the marketing courses and topics that follow, including:

Marketing theory and case-based problem-solving
Marketing communications (which includes advertising and promotion)
Account management
Sales and service
In addition to classroom theory led by experienced faculty members, the Business – Marketing program makes use of hands-on learning. You will explore the various areas of marketing through case studies, guest lectures, presentations, projects, computer simulations and technologies.

Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older)
English Grade 12 C or U, or equivalent
Mathematics Grade 11 or 12 C, M or U, or equivalent

Start Date:Fall, Winter, Summer

Semester 1
Financial Accounting Concepts
Fundamental of Business
College Communication 1
Applied Business Software 1
Mathematics of Finance I - E
Principles of Marketing

Semester 2
College Communication 2
Applied Business Software 2
Global Citizenship: From Social Analysis to Social Action
Human Resources Management
Mathematics of Finance II
Marketing Communications

Semester 3
Business Culture and Collaborative Practices
Principles of Microeconomics
General Education Elective
International Business Concepts
Retailing
Professional Selling

Semester 4
Careers
Principles of Macroeconomics
General Education Elective
Organizational Behaviour
Practical Applications in Marketing
Marketing Research
Digital Marketing

Marketing assistant
Account supervisor
Sales and service representative
Merchandising assistant
Advertising assistant
Blogger
Promotions assistant
Customer service representative